What inspired Five Guys to begin franchising outside the DC metro area?

The decision for Five Guys to begin franchising outside the DC metro area stemmed from a strong desire to share their renowned burgers with a wider audience. This reflects the company's commitment to making their high-quality, fresh ingredients and unique burger experience accessible to more people beyond their original market. The focus on delivering a distinctive product played a key role in their expansion strategy, as the founders sought to capture the enthusiasm and loyalty of burger lovers everywhere.

While factors like customer feedback and franchise opportunities can influence a brand's expansion, the primary motivation was the aspiration to reach more customers and provide them with the Five Guys experience. This desire for broader reach directly aligns with the brand’s ethos of customer satisfaction and quality, driving their growth strategy.