Why do we top off our french fries?

Topping off the french fries is primarily about showcasing the exceptional value that Five Guys offers to its customers. By providing an overflowing portion of fries, the company demonstrates its commitment to generous servings, which enhances the overall dining experience. This emphasis on value is an integral part of Five Guys' brand identity, where they pride themselves on giving customers a hearty and satisfying burger-and-fries meal.

While aspects like reducing waste or ensuring freshness are important in food service, the act of topping off fries is a deliberate strategy aimed at impressing customers with the quantity they receive. It’s about making a strong visual impact that communicates the quality and value of the Five Guys experience, encouraging customer satisfaction and loyalty.