What is the purpose of serving peanuts in the store?

Serving peanuts in the store primarily satisfies immediate hunger while customers wait for their food. This practice not only helps keep customers occupied and content, but also enhances their overall dining experience by providing a light, snackable option that complements the casual atmosphere of Five Guys. The availability of peanuts can make the wait feel shorter and contributes to a more enjoyable environment as customers interact and snack.

While providing a free snack could be seen as beneficial, the main aim is to address immediate hunger rather than just offering something complimentary. Promoting local suppliers and enhancing the flavor experience can be secondary benefits, but they do not capture the primary purpose behind the peanuts being available to customers.